Sponsorship gives companies the chance to serve their community and expand their market reach, creating sensible ties.
Sponsorship is an act of trade. In some cases, it just offers marketing value while in other cases the value is far more precious. Sponsorship allows companies to grow roots and relationships with people involved in its environment. These creative avenues give back to the community, the client and the business.
From the start, Mira Vista's objective was to support the community in which it grows and network with the organizations along which it works. Company president Patrick Lindsey wants to serve those around Mira Vista and place faces with our company to create a personal touch. Whether it's a Little League team that needs jerseys or a series in need of trophies, Mira Vista wants in.
Mira Vista Aviation sponsors the No. 73 Park Place Motorsports Porsche 911 GT3R in the IMSA WeatherTech SportsCar Championship, North America’s premier sports car racing championship. The opportunity to sponsor the race car was a natural since Lindsey drives the Porsche along with Porsche factory driver Jörg Bergmeister. This sponsorship sets our company standard for corporate connections.
The company sponsors Park Place Motorsports to open new avenues for client entertainment or to reward clients and staff. With each sponsorship, we hope to create an experience that reinforces our appreciation for and loyalty to our clients and colleagues. Sponsorship also allows Mira Vista the opportunity to form more personal relationships in an exciting environment.
Mira Vista recently hosted a yacht outing for clients and friends during the Bubba Burger Grand Prix at Long Beach, California. From the upper deck, our guests lounged and indulged in catering while watching different races. Below, a certified sommelier served both the particular and adventurous wine drinkers. Guests also were encouraged to take a radio to listen to in-car chatter between the driver on track and the team on pit lane, while others were invited to watch the race from pit lane. Our guests left with a custom gift bag as a thank you.
The mix of partaking in a high-energy event and the exclusivity of our hospitality space served as the perfect "something special" for everyone. This is just one way sponsorships help grow the business.
On other weekends, Lindsey uses his Park Place Motorsports race team and Mira Vista support as an outreach program for the Children’s Tumor Foundation. Kids from the foundation are invited to spend time with drivers and teams at a race. The time at track is warmly welcomed as an escape from the serious challenges faced by many of the kids. Seeing each smile makes this sponsorship worthwhile.
Mira Vista Aviation is a company seeking the inventive and inspiring. It aims to continue the mission of giving back to its employees, clients and the community through sponsorship. Lindsey envisions a company where success and giving come in the same breath.